International Visitor Appeal: Putting Macao on the World Stage
Professor Glenn McCartney (Associate Professor and former Associate Dean in International Integrated Resort Management at the University of Macau) held a talk at the FMCC breakfast meeting on the 28th of October to present strategic pathways for Macau to move beyond a pure "infrastructure race" and heavy reliance on gaming.
He covered “5 strategic recommendations (on pathways to success)” which covered key areas of study to keep Macau competitive and stay ahead of the industry globally in drawing tourists to Macau and defining it as a destination that is experienced and perceived by tourists as unique and compelling. The topics were Align Government Branding with Operator Incentives, Shift from Volume to "Value per Unit of Experience", Develop a Cohesive Nighttime Economy Strategy, Deepen Cultural and Community Integration, Embed Sustainability and Green Policies into CSR.
The Platinum Ltd’s representative David Largent focus on Golf & Sports Tourism, demonstrates their dedication to participating in progressive discussions that enhance Macau's standing in global tourism, hospitality, and integrated-resort advancement.
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